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Overview

 

An overview video is used to provide viewers with an overall understanding for what the organization

is all about.  Information included in an overview video varies from company to company, however, often you will learn about the company's products, services, core beliefs, values, passion, culture, and mission statement for which it stands.  This video is often called the "foundation" of a company's video content, as it sets the tone and communication style for all video content on the company website and social media platforms.